AssertionHub Automated: E2E Testing for Analytics Events and Marketing Conversions

Overview

AssertionHub (AH) Automated is an End-to-end testing tool to monitor your Marketing and Analytics events and your Data Layer Pushes for Google Tag Manager implementations. AH Automated ensures continuously and automatically that your data collection has no tracking issues.

Get started with the free trial

Key Features

1. No-Code E2E Testing

No installation, no coding required, 3 minute trial setup, no credit card for trial. The platform provides automated testing for your analytics events and marketing conversions without any technical setup.

Higher-tier plans can also be fully managed by our team.

2. Continuous Validation

Continuous validation of Analytics and Marketing Pixel and Data Layer Events (GA4, FB, Google Ads, Google GTM). The system automatically monitors your tracking implementation.

3. Real-time Alerts

Get notified instantly when tracking breaks, before it impacts your business decisions. Add your email or integrate with Slack in seconds.

4. Comprehensive Testing Capabilities

You can use AH Automated to test different aspects of your tracking setup:

• GDPR compliance
• If an event is missing
• If there are tracking duplicates
• If a metric is missing on a specific event
• Comprehensive custom rules to test every aspect of your tracking setup

Supported Platforms

Validate your tracking implementations across these and more platforms with our comprehensive QA solutions:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Facebook Pixel
• Google Ads
• Adobe Web SDK
• Bing Ads
• TikTok Pixel
• Pinterest Pixel

Pricing Plans

Starter Plan

• Price: Start for Free, no credit card required, then continues after your confirmation at 49€/month
• Features:
  • Unlimited events
  • Real-time notifications
  • Historical Test Suite Results
  • 1 Domain
  • 25% Referral Program

Standard Plan

• Price: Starting from € 179/month
• Features:
  • Up to Unlimited Events
  • Real-time notifications in case of errors
  • Daily reports
  • Up to Unlimited Domains
  • GDPR compliance check
  • Email support
  • Can be fully managed by Our Team

Enterprise Plan

• Price: Starting from € 499/month
• Features:
  • Fully managed by Our Team
  • Unlimited Events
  • Real-time notifications in case of errors
  • Daily reports
  • Up to Unlimited Domains
  • GDPR compliance check
  • Email & Chat support
  • Dedicated support to resolve issues

Getting Started

Free Trial

1. Start immediately with the free trial - no credit card needed
2. 3-minute setup to begin monitoring your first funnel
3. Test independently using the dashboard and automated testing features
4. Upgrade to paid plans as your monitoring needs grow

Managed Service Option

For teams preferring hands-off approach:

• Higher-tier plans include managed service options
• Our team can handle setup and ongoing monitoring
• Dedicated support for issue resolution

What Problems It Solves

Analytics Testing Challenges

• Silent tracking failures that go undetected for weeks
• Manual testing overhead that consumes team resources
• Multi-platform monitoring complexity across different analytics tools
• GDPR compliance validation for tracking implementations
• Data layer issues in Google Tag Manager setups

Business Impact Prevention

• Revenue loss from untracked conversions
• Incorrect marketing attribution decisions
• Compliance risks from faulty implementations
• Data quality issues affecting business decisions

When to Use AssertionHub Automated

Ideal Use Cases

• E-commerce websites with critical conversion tracking across multiple platforms
• Marketing teams managing complex tracking setups (GA4, Facebook, Google Ads)
• GTM implementations requiring data layer validation
• Multi-domain websites needing consistent tracking validation
• GDPR-compliant businesses requiring privacy regulation validation

Team Types

• Marketing managers who need reliable tracking without technical complexity
• Digital agencies serving multiple clients with diverse tracking needs
• E-commerce managers focused on conversion tracking accuracy
• Data analysts requiring consistent, validated data sources

Key Advantages

1. No Technical Barriers

• No coding knowledge required
• No browser extensions to install
• No scripts to implement on your website
• 3-minute setup process

2. Comprehensive Coverage

• End-to-end testing of entire conversion funnels
• Multi-platform monitoring in one dashboard
• GDPR compliance checking
• Custom rule creation for specific business needs

3. Flexible Implementation

• Independent use: Start with free trial, manage through dashboard
• Managed service: Let their team handle setup and monitoring
• Scalable: From single domain to unlimited domains
• Customizable: Custom monitoring frequencies and rules available