How to Automate GA4 Testing and Validation Without Coding
Why should I test my GA4 Implementation?
A wrong or incomplete GA4 implementation can lead to inaccurate data, which may result in business decisions based on wrong data. As simple as that.
There are some adjustments you can do to the data, maybe heavily using Data engineering pipelines to sanitize it, but why not ensuring the data is correct from the beginning?
Manual Testing vs Automated Testing
This is an easy one to answer. Manual testing is time-consuming, error-prone, and not scalable. Even with the most detailed testing framework, something may slip anyway.
With Automated testing, you can ensure that every time you deploy a new feature or update your website, your GA4 implementation is validated against a set of predefined tests that run daily or on demand.
High-Quality GA4 data with AssertionHub Automated
There are tools our there that can help you with GA4 testing, but most of them require coding skills to set up and maintain the tests or require enterprise budget. With AssertionHub Automated, you can set up automated GA4 tests without writing a single line of code. You don’t need to remember what properties you have set as well, they are available for you to select thanks to our guided Test Creation
Key GA4 Validation Capabilities
With Assertionhub automated, you can test all your GA4 metrics. Here are some of the key capabilities:
- GDPR Compliance Tests on your tracking setups. E.g. No GA4 page_view event is fired if the user denies consent.
- Test if a specific event is fired after a specific action. E.g. “purchase” event after completing a transaction
- Validate standard and custom event parameters and user properties. E.g. check if “custom_dimension_1” parameter is greater than 0
- Validate Ecommerce events and parameters. E.g. check if “item_id” parameter in the “purchase” event items is present and not empty.
- Validate the exact number of events is fired after a specific action. E.g. “view_item_list” event is fired exactly twice when visiting a product page
Getting Started with GA4 Testing
Sign up at app.assertionhub.com/free-trial - No credit card required
First test results appear within minutes in your dashboard.
Free Trial Includes:
- Unlimited events monitored
- Built-in GA4 validation checks
- 1 User Journey
- 100 manual test runs
- Email and Slack alerts
After your free trial, pricing starts at €49/month.
