What is Assertionhub and why it is different?

What is AssertionHub?

AssertionHub is a suite of tools to automate your validations on your tracking setups helping you to achieve Data quality with no-code solutions. We aim to reduce the effort needed to QA your Analytics Events giving you an edge to discover bugs early, before they hit your reports

We offer different tools to handle this:

AH Debugger - FREE

AH Debugger is our Chrome Extension which brings your debugging experience to the next level offering:

• Built-in search and filtering for the detected Analytics events. It is the first extension to have this functionality, you can check the others.
• Create Validation sessions: With this functionality you’ll be able to collect the detected analytics events and send them to our Validator Assertionhub QA, where all the automated and custom tests will ensure you don’t have issues with your data
• Automatic detection for custom url sending data to GA4. When you setup server-side tracking with custom url, you can’t always use other extension becayse they will not detect your GA4 events. With us you don’t have this problem.
• Automatic detection of Data layer pushes even with custom Google Tag Manager (GTM) names or multiple GTM on the site. Other extensions ask you to add the name of your GTM in order to debug it. With us you don’t have this problem.

Assertionhub QA - FREE

• Assertionhub QA, our Validator. It receives requests from AH Debugger and automatically performs built-in checks on the data and it is able to detect if the request might be a duplicate or if you have format issues in the Analytics Request Parameters.
• If our built-in tests are not enough, you can create custom tests to validate your data and make sure no issues are present
• Once you create tests and triggers to customize your tests, followin our guide, you can perform these tests on every regression tests with minimal effort. We estimate a reduction in debugging time of over 80%.

AssertionHub Automated - PAID

• A solution fully managed by us that automatically crawls your website and through automated and custom checks validated your tracking multiple times a day with no effort from your side.
• To start with it, you get in touch with us, tell us what events you want us to monitor and you will receive reports in your inbox about the health of your tracking implementation.

What Can I do with Assertion Hub QA?

With Assertion hub QA you can test if your tracking is sending the right data and if you have errors in the tracking. You can achieve this using our Chrome Extension, AH Debugger. Thanks to it you can collect the analytics request while you browse your website and send these to AssertionHub QA where they will:

• Be validated by automatic validations to spot format errors and if you have duplicates
• If the automatic validations are not enough you can create custom tests to check if specific metrics are existing or have a specific value

We support GA4, Google Tag Manager Data Layer pushes, Facebook, Google Ads, Adobe Experience Platform, Pinterest, TikTok and more to come

You don’t have to add “yet another script in the head section”. This is a no code solution that everyone can use. The obvious benefit is that you can test your tracking without storing data elsewhere, everything is in your browser and we only process data. No storage at all. And no more slow code injected in your website slowing down the experience of your users.

Why AssertionHub is different

Many solutions exists that will help you validate all your events. But at what cost?

• We offer free solutions. We offer the automatic and custom validation for free.

• No need to store user data in other companies server. Well, you will never know what your data will be really used for and what if the company suffer a data breach? all your users data will be compromised.

• No need to install scripts on your website Usually these “monitoring solutions” offers to install a script in your head section which is responsible to load another JS file into your website. At best. Sometimes they even ask to add a bunch of code directly in your Head section tremendously slowing down your users experience.

• Discover tracking issues before they go in production With these solution you will discover errors when they already affected your data. Yes, you can then fix the issues but with AssertionHub you will know this in advance.

• You can create an automated workflow with both Automated and Custom tests Using our AH Debugger extension and creating your custom tests on AssertionHub QA will allow you to skip altogether the manual checks. Follow this guide below “Test your tracking setup with an automated workflow” to automate your tests on your tracking implementation