Who we are

AssertionHub is operated by Beluacode, registered in the Netherlands (KvK: 92904807). We act as the data controller for any personal information collected through this marketing site (assertionhub.com).

This policy covers this marketing site only. The AssertionHub application has its own privacy policy at app.assertionhub.com/privacy, where we act as a processor on behalf of our customers.

Privacy questions: [email protected].

What we collect

Analytics data

When you visit this site we collect anonymised usage data via Google Analytics 4, including anonymised IP address, browser type, device type, pages visited, time on page, and referrer URL. This is only collected after you give consent via the cookie banner. No personally identifiable information is sent to Google.

Contact and enquiry data

If you email us or submit the contact form, we receive your name, email address, and the contents of your message. This data is used solely to respond to your enquiry and is not shared with any third party. If you book a call via the "Book a Call" button you will be redirected to Calendly (calendly.com), where Calendly's own privacy policy applies.

Cookie preference data

When you make a choice in the cookie banner we store your preference in cookies on your device (see the Cookie Policy below). No preference data is sent to any server.

Legal basis (GDPR Art. 6)

• Analytics and marketing cookies: your consent (Art. 6(1)(a)), given via the cookie banner. You can withdraw it at any time.
• Replies to enquiries: our legitimate interest in responding to messages sent to us (Art. 6(1)(f)).

Third-party processors

We share data only with the processors listed below, each bound by a data processing agreement.

All Google services are based in the US. Transfers are covered by Standard Contractual Clauses (GDPR Art. 46(2)(c)).

How long we keep your data

• GA4 analytics data: 14 months, then automatically deleted by Google.
• Contact and enquiry data: kept only as long as needed to respond to your message and deleted thereafter.
• Cookie preference cookies: stored on your device for 30 days, then expire automatically.

Your rights

Under the GDPR you have the following rights regarding your personal data:

• Access: request a copy of the data we hold about you.
• Rectification: ask us to correct inaccurate or incomplete data.
• Erasure: request deletion of your data ("right to be forgotten").
• Restriction: ask us to pause processing while a dispute is resolved.
• Data portability: receive your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interest.
• Withdraw consent: at any time, for any processing based on consent (e.g. analytics cookies), without affecting the lawfulness of prior processing.

To exercise any of these rights, email [email protected]. We will respond within one month of receiving your request. If we need more time or cannot fulfil your request, we will explain why in writing.

You also have the right to lodge a complaint with the Dutch supervisory authority:
Autoriteit Persoonsgegevens (AP)
autoriteitpersoonsgegevens.nl

Children

This site and the AssertionHub service are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us at [email protected] and we will delete it promptly.

Changes to this policy

We may update this policy from time to time. Material changes will be indicated by updating the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

Preferences

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Analytics

Require consent. Not set until you accept in the cookie banner.

Marketing / targeting

Require consent. Not set until you accept in the cookie banner.