Quick Start - From 0 to Monitoring your first funnel

In this quick start guide you will get an overview of the core functionalities of AssertionHub.

What is AssertionHub?

AssertionHub (AH) is an End-to-end testing platform to continuously monitor your Marketing and Analytics events for GA4, Meta, Google Ads, Adobe Web SDK, and your Data Layer Pushes for Google Tag Manager implementations.

While most automated testing platforms focus on UI and code behavior, AssertionHub is specifically designed for analytics QA

You can use AssertionHub to test different aspects of your tracking setup:

• Consent mode compliance
• If an expected event is missing after a specific user action (e.g. add to cart expects 1 GA4 add_to_cart only )
• If there are tracking duplicates
• If a metric is missing on a specific event
• Traffic attribution issues
• Comprehensive custom rules to test every aspect of your tracking setup

Create a Free account to know more about AssertionHub features:

• No browser extension needed
• No script installation required
• No coding knowledge needed
• No access needed to your Analytics and Marketing platforms
• Free tier with full product access on account creation

Up Next: Record your first User Journey

In the next part you will create a complete User Journey to start validating your Martech stack.